Artistic direction for Apparatta's first campaign, under the creative direction of Leslie David Studio, photography by Le Bon Bourgeois.

The Audition AHLEM SS26
(film, campaign, lookbook), art direction
and graphic design, under the creative direction
of Leslie David Studio, photography by Naj Jamai.

Spring collection packaging. Art direction
and graphic design, under the creative direction
of Leslie David Studio.

still life sErie for AHLEM's scarves collection, artistic direction and set design, under
the creative direction of Leslie David Studio, photography by Margaux Buisson.

This research explores how digital technologies
have transformed the way we express, experience,
and maintain affection. IT examines the traces
that relationships leave behind in digital spaces
and considers how these traces can become
contemporary proofs of affection.

Through graphic design, the research investigates
how invisible and ephemeral digital exchanges
can be made tangible and visual, revealing
the emotional value hidden within our everyday
digital communications.

This project explores the movement of digital
language through programmed letters, numbers,

and symbols. Floating and dancing across the screen, these elements transform abstract digital data
into a dynamic and expressive visual language.